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Showing 13–24 of 48
The adoption and integration of new technologies in the printing industry are crucial for enhancing productivity and competitiveness. This empirical study analyzes the challenges faced by printers in North-West Nigeria...
The rise of digital transformation has reshaped customer engagement in the Nigerian banking sector, making social listening and electronic word-of-mouth (eWOM) essential tools for service innovation. Social listening i...
The emergence of Artificial Intelligence (AI) is viewed as one of the most significant breakthroughs in creative communication, reshaping how branding agencies engage in ideation, content creation, graphic design, and cu...
This study examined the role of Lead City University Press in scholarly communication. Specifically, it investigated the roles performed by the Press in scholarly communication, its contributions to the dissemination o...
This study investigates the influence of advertising on the awareness, preference, and demand for carbonated soft drinks among undergraduates, focusing on Babcock University students. Despite growing health concern...
The study investigated youth perception and attitude towards voting, the impact of social media on voting behaviour, motivating factors for voting, and gender differences in youth participation in the 2023 general...
The survival and consequent perpetuation of a corporate organisation’s business activities within a given community and its environs depend in part on how the organisation relates to its host community. Engagement...
This study addressed a research gap in the analysis of rhetorical strategies employed in Nigerian newspaper editorials on kidnapping, a pressing socio-political issue. The primary objectives were to identify and ex...
This study evaluates the strategies and methods used by indigenous language media in achieving language decolonisation using a monolingual radio station in Ile-Ife, Osun State, Nigeria. The study adopted Diglossia...
This study investigates the influence of Gravity 88.1FM, a community radio station, on community development in Igboho, Oyo State, Nigeria. Radio, as an affordable and widely accessible medium, has been instrumenta...
The communication process is the perfect guide toward achieving effective communication. The Components of the communication process are as important as the word communication itself, because they further help to u...
This study explores online anonymity and the perceived credibility of online contents with a focus on the challenges and opportunities particularly in this digital communication era. The paper is anchored on Source...