Effects of Parking Space on Customer's Satisfaction and Patronage in Shopping Malls at Akobo, Ibadan

Parking space influences how customers feel about stores. Shoppers encountered frustrationwhilst seeking parking facilities before accessing the shopping malls, which negatively impactstheir overall shopping experience and perception of the malls, regardless of the quality of goodsand services offered within the facility. Addressing this infrastructure limitation could improvethe customer experience. This study investigates the impact of parking space on customers'satisfaction in two (2) shopping malls in Akobo, Ibadan. The study utilised a mixed-methodresearch approach, which included interviews and questionnaires administered to shoppers whofrequent the mall's parking lot as well as the supermarket's facility management team. Data wascollected from 90 and 65 Supermarket A and Supermarket B consumers, respectively. The datacollected were analysed using statistical methods to identify the relationship between parkingspace availability and customer satisfaction. The study's findings indicate that customersatisfaction at Supermarket A regarding various factors is as follows: size of the parking space(0.88), Landscape (0.85), Aesthetics (0.92), Ambience (0.79), absence of disturbing noise(0.83), and safety (0.88). Participants demonstrated greater satisfaction concerning the state ofparking facilities at Supermarket A compared to those at Supermarket B. The study alsoobserved that supermarket A enjoys more patronage than Supermarket B. Improving parkingspace availability may lead to a better shopping experience for customers and increased revenuefor supermarkets.