Frequency of Engagement in User-Generated Content Activities among University Undergraduates in Kwara State, Nigeria

The proliferation of digital technologies has transformed communication patterns, leading to increased participation in user-generated content (UGC) among young people. This study examined the frequency of engagement in UGC activities among university undergraduates in Kwara State, Nigeria. A descriptive survey design was adopted, with a sample of 660 respondents selected through stratified, purposive, and simple random sampling techniques. Data were collected using a structured questionnaire and analyzed using descriptive statistics. Findings revealed that the majority of respondents (62.8%) engage in UGC activities daily, while others participate at varying intervals, indicating a
high level of habitual engagement. The study concludes that UGC has become an integral part of students’ daily lives. It is recommended that universities integrate UGC platforms into academic activities and promote digital literacy to ensure productive and balanced usage.

Keywords: User-Generated Content, Engagement, Social Media, Undergraduates, Digital Participation, Kwara State, Nigeria